A new discount on the Kinect-free version of Xbox One has made the console cheaper than the PlayStation 4 for the first time in the UK.
The company is now selling Xbox One for £330 on the official Microsoft Store, making it some £20 cheaper than the PS4's official RRP. Both consoles can be found online even cheaper, with some retailers offering discounts on bundles too.
The latest Xbox One price cut continues a protracted period of revision for Microsoft, with the Xbox One initially launching across the UK in November at £425. Just three months later, the price was cut to £399 as PlayStation 4 began to establish a dominant position in the west.
Then in May, Microsoft announced a baseline Xbox One console, with the Kinect peripheral removed, which sold for £349, matching the PlayStation 4 price.
However, despite Microsoft's propensity for reacting quickly to market trends, the success of the PlayStation 4 has become a phenomenon in its own right. It has become the second-fastest selling console ever in the UK, reaching one million sales after 42 weeks, and has surpassed ten million sales worldwide.
Nevertheless, Microsoft has key console-exclusive games available on Xbox One, including Titanfall, Forza Motorsport 5, and Killer Instinct. Its upcoming exclusives include Ori and the Blind Forest, Sunset Overdrive, and expected next year as a timed exclusive, Rise of the Tomb Raider.
| Rob Crossley is GameSpot's UK News Editor - you can follow him on Twitter here |
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